Grant.Blank's blog

Ofcom Media Use and Attitudes Seminar

Ofcom reported on the results from two media use surveys on 2 June 2011. (You will, naturally, want to reflect on the fact that this is an auspicious day: the 59th anniversary of the Queen’s coronation.) There were two reports from Ofcom.

Alison Preston (Senior Research Associate) reported on the UK Adults Media Literacy survey which was fielded in Spring and Autumn 2010. The two waves were combined for a sample size of 2,117 adults age 16+. There were three main points to take away from her report.

First, Internet use (called “take-up” in Ofcom jargon) is increasing and has reached 74% of all individuals. This is consistent with the OxIS 2011 survey, which shows 73%. It remains skewed by age and social grade, with younger people and people in higher social grades using the Internet more. This is true of both simple use and amount (hours) of use.