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Glossary beginning with


what will be different as a result of your project delivering its objectives?

Creative Arts

Principally music, singing (including opera), film, dance, drama, creative writing, design (including graphic design), photography, painting, drawing, printing, craft, sculpture, or installation art.

Critical success factors

the key factors that are deemed essential to project success e.g. resource availability. The nature of these factors will govern the response to conflicts, risks and priority setting.

Digital Arts

Artistic works or practice that use digital technology as an essential part of the creative or presentation process e.g. holography or virtual reality.

Digital Prototype

The term ‘prototype’ can be used by different people to refer to different things. What Nominet Trust is looking for from Social Tech Seed applications is evidence of a working digital product. The product will often be in the early stage of development, perhaps based on open source technology or built on existing platforms, with limited functionality and require significant further development – however, it will have produced evidence of:

• Feasibility – evidence that your proposal is technically feasibility i.e. it can be built, replicated and made to work in real world settings
• Demand – evidence that there is a demand for your proposal from its intended users

Ideally, Nominet Trust is looking for applications where a functioning digital prototype has been tested with actual users, and that this process has started to generate evidence of demand and actionable feedback to inform the next stage of the iterative development process.

Digital Technology

Initiatives that Nominet Trust supports use a range of digital technologies. These include internet based technologies utilising web-based tech such as websites, social networks, social media and collaborative platforms; as well as other interfaces to networked technologies such as mobile apps, IPTV and smart devices. Mobile devices, sensor technologies and emerging technologies such as 3D printers are equally of interest - however, it’s important that the digital technology used is appropriate to the ambitions of the project. With that in mind, this list is not exhaustive, but gives examples of the sorts of digital technologies used within our funded projects.


Evaluation is about learning about what works from your project and the model of change you are using. It focuses on understanding what change has happened as a result of the project, and why.

In-house tech expertise

Our experience of working closely with Social Tech Seed projects has consistently shown that having in-house tech expertise is critical in terms of being able to undertake rapid, iterative and user-focused development. The Social Tech Seed grant funding period is relatively short, and in-house tech expertise is an important factor in ensuring that functioning digital products and services are delivered on time.


will your project have a lasting impact beyond the period of funding that you seek?

Logic Model

A logic model is a way of mapping out the different components of a project. It generally has 4 parts:

• Inputs - the resources that go into a project (e.g. money or people's time)
• Activities - the activities that the project undertakes (e.g. running a training session)
• Outputs - the tangible results of the project (e.g. number of people trained)
• Outcomes - the changes the outputs has resulted in (e.g. more people using the internet)


collecting information about what is happening in your project and the progress you are making, then reporting on it at agreed intervals. Some of the information will be generic for all our projects e.g budget expenditure. Other information you collect will depend on the nature of your project; it could be anything from the number of people who have completed a training programme through completion of a draft report, or release of a new app.


what is the problem (or opportunity) that you seek to address by delivering your project?


statements of what the project aims to achieve. Objectives should be specific and require actions to complete them; they should be finite in scope and duration, be measurable and realistic. At the outset of a project, objectives help to define project outputs, or deliverables. At the end of the project, it should be possible to review the objectives to evaluate the extent to which it was successful.

Older People

Those aged 65 and above.


applicants should represent an organisation, for example a charity, a not for profit organisation, a Community Interest Company, or a university. Applications from for profit organisations will also be considered.


an evaluation of project impact - the changes brought about by an activity or project that really matter e.g. increased employability of participants, improved health and well-being.


sometimes called project deliverables, these are created by your project. They are indicators, usually measurable, that a change activity has taken place e.g. number of volunteers recruited, training documents produced. A project’s outputs are derived from its objectives.


will your organisation (or others) be able to adopt what you have achieved and implement it elsewhere e.g. in a similar organisation, in a different location?


will your organisation (or others) be able to build on what your project has achieved and extend its reach?

Social purpose

Nominet Trust is a registered charity and provides grants to organisations explicitly for public benefit and the creation of social value. As part of the grant application process, you should be able to satisfy the Trust of how your organisation and project demonstrate your social purpose and how your delivery of social value will be achieved and enshrined.


will your project have the resources to continue beyond the period of funding that you seek? Planning for sustainability should take place at an early stage in your project.

Theory of Change

A Theory of Change is a way of creating a step-by-step map of the changes your project will make. It identifies the overall goal of your project, and breaks down all the changes that need to happen to achieve it.

Creating a Theory of Change means you end up with a chain of cause and effect linking your short term outcomes to your overall goal. It's like saying "if this happens, then that will happen." A Theory of Change also helps you to identify the assumptions in your project about how one change will lead to another. These assumptions often form a crucial part of a project evaluation.

Value generation

Applicant organisations must be able to demonstrate that their initiative can generate social, user and financial value, with the potential to be self-sustaining.

Video URL

Your Stage 1 application should include a link to a short 90 second YouTube/Vimeo video outlining your credentials, idea and the social challenge you are trying to address. Please note, it is the content and clarity of the idea that is most important; we are not assessing the production values or quality of the video.