Knowledge Centre blogs

This isn’t a question of bribery or looking for under-handed ways to support your applications for Nominet Trust funding – it’s a genuine question about exchange and the value of ‘giving’.

 

 

I was reminded recently of Malcom McLuhan’s phrase that ‘the medium is the message’ through another excellent RSA podcast  – this one a lecture by TimeBanking founder Edgar Cahn. The context of Cahn’s use was that the way in which we give, offer support, or help others, can damage the confidence of the ‘beneficiary’ to grow from the experience. That within the medium of giving, according to Cahn, we are showing our value as provider and demarcating the beneficiary’s value only as a receiver. As soon as they have received, we head to another needy person. The value of that person to us, is their need. Once that need is sated, their value to us diminishes. more >