We all know capturing social impact is difficult, especially when you’re developing new models and trying new approaches. That’s how we all justify spending so long talking about it ;-)
If you’re working with a consistent cohort of individuals over a significant period of time then you can roll out all the nice traditional pre and post measures to track their progress. But, real life’s not generally like that. If you’re working with hard to reach clients sporadically or intermittently, how do you go about capturing and assessing the impact of the work?
Last week David Wilcox commented on the 11th blog post rightly saying 'I agree with the analysis. But do you want to continue with idea of *persuasion* when the theme is now relationships and network building?'. more >
One of the difficult things about working on Skype or Google Hangout is that it strips us of the social cues that normally oil the wheels of good conversation, that little lean forward, opening of the mouth, intake of breath before someone interjects. (If these social cues don't mean anything to you then you are either spending way too much time online, or bereft of social skills. Either way stop reading this and go and talk to someone immediately)
One of the things we've been exploring at Nominet Trust is how do you replicate a natural flow of conversion when working on video conferencing that just isn't subtle enough to pick up on these?