Why should the internet and social media matter for charities? Giving to a charity or getting support from one has been going on for hundreds of years. However, there are some distinct opportunities for third sector organisations to get online and further their work towards their charitable objectives.
A new report from Nominet Trust, Charities' use of the internet, was released on Thursday, 10 Nov, revealing that the internet presents significant opportunities for charities, but also significant challenges if they are offline whilst their donor-base (and indeed service users) require others ways of communicating.
How 'traditional' organisations present themselves online is key in order to resonate with modern donors and volunteers. This is becoming increasingly important in relation to the 'next generation users' identified by the latest research survey from Oxford Internet Institute. more >