Lean Social Metrics
This paper explores the meaningful metrics that social tech ventures can use to evaluate the social impact of their work.
To ensure it supports the growth of the social tech venture, evaluation must be purposeful. This purpose comes from identifying, articulating and then evidencing the social, user and financial value of the venture and doing so with the appropriate metrics. These three values are explored in The Triple Helix of Social Innovation.
The appropriateness of these measures comes from both the perception of the ‘next stage investor’ (be that a paying customer, commissioner, grant funder or investor) and the venture’s ability to use these tools to demonstrate progress. These metrics are designed to support investors in assessing the potential of social tech ventures and help more social tech startups to progress towards achieving significant and sustainable social improvements.