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Developing your business plan

Explaining your 'why'

The Guardian Social Enterprise Network

Few things are more liable to crush the spirit of a social enterprise than a traditional business plan template. Distilling your passion into a vision statement of 15 words or less; summarising how you are going to transform people's lives so that it fits a 'value proposition'; and conveying your ambition to change the world as part of a traditional marketing and sales strategy, can be toe-curling exercises resulting in meaningless management speak. So what do social investors really look for in a business plan?

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