2012

Search Engine Optimisation (SEO) is the process of improving your website’s visibility in a search engine’s search results. Marketing Resource ...

A blog is a website or part of a website that consists of discrete posts, usually displayed in reverse chronological order (most recent first). Organisations use these to flag up the latest news and updates, giv ...

Most people will be familiar with email newsletters – emails from organisations that often contain images and graphics with short news bites that link through to their website. These newsletters can be an excell ...

Conversations with communities can take place on your own website, through comments on blog posts, or through forums. Comment threads can be places for lively debate, particularly if they follow an opinionated b ...

Facebook is the most popular online social network in the UK, with over 30 million users. There are three different ways your organisation can connect to people on Facebook. ...

Twitter has around 10 million active users in the UK, and 140 million worldwide so it can be a really valuable way to make your voice heard. M ...