I am extremely pleased, and not a little proud, to announce the launch of a new project. Celebration 2.0 is funded by the Nominet Trust, and I will be delivering the project in collaboration with Talk About Local.
The genesis of Celebration 2.0 was the #twicket inititiative that I ran on Easter Monday 2011 (http://en.wikipedia.org/wiki/Twicket). There were three very important lessons that came out of #twicket:
"Fun" events can achieve large scale, global audiences online and attract mainstream media attention;
People who previously had seen no use for new technologies in their lives radically changed their attitudes as a result of being involved in an event that was enhanced by technology;
Serious messages can be conveyed to large audiences engaged by their interest in the fun nature of the event.